Dodge is an interesting company that seems to have gone against the grain since day one. Dodge has been noticeably slow to enter the EV space. While other brands announced they were spending billions on R&D on electric motors, Dodge continued to make billion-horsepower muscle cars named after a literal monster. However, unlike the early days of the Dodge Brothers, Stellantis now leads the Dodge brand, and things are changing. Now a monstrous new Dodge electric muscle car is coming, and supposedly it’s making a “sound you can’t imagine”.
What will the Dodge EV look like?
Stellantis CEO Carlos Tavares showed off Dodge’s eclectic new muscle car in Amsterdam last week during a strategic planning meeting to discuss the electric vehicle adventure. According to Engine1before going into details of the plan to expand the brand into the field of electric vehicles, he said that this new model will produce a “sound that you cannot imagine”.
Dodge has a reputation for power, noise and speed. And by sticking to that reputation, Dodge’s next electric muscle car has a tough road ahead. However, it seems Stellantis is well aware of what needs to happen for Dodge Charger and Challenger fans to get on board with a fully electric car.
Unfortunately, we don’t have an audio clip yet, but if we’re not already excited enough, MotorTrend gives us a little more to chew on with another quote from the big boss, “[the sound] is so brilliant it’s shocking.
Will the sound of the Dodge electric muscle car be enough?
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Dodge brand chief Tim Kuniskis was approached by Tavares about six months ago to address Dodge fans’ views on an electric muscle car. His concern was to keep muscle car enthusiasts interested in the brand once gas-sucking V8 monsters turned to fast, earth-friendly cars of the future.
According to MT, Kuniskis responded in classic Corpo fashion, market research. The study showed that Dodge customers in their 30s are willing to do Dodge car stuff — rip donuts and burnouts in parking lots — in EVs. However, the lack of the V8 racket could hurt the car’s success. So Dodge engineers crafted a “shocking” sound tailored to what Dodge says will be the fastest production car. Tavares actually used the word “shocking.”
Despite the apparent pun, the sound is said to be truly wild. Even still, the team is still working to make the sound of the Dodge EV even louder and more extreme.
Stellantis has perspective
As MotorTrend points out, the Chrysler branch of Stellantis is made up of emotional brands. People don’t buy a Jeep Wrangler and a Dodge Challenger hellcats because they are objectively good. That’s not to say they’re not good in their own way, but the truth is that these models are bought because customers love them. Specifically, they like the version of themselves they see driving a howling Hellcat or blazing new trails in a Wrangler.
“Chrysler is one of the emotional pillars of the former FCA. It’s important for us to give this entrenched brand a future and an opportunity to bounce back,” Tavares said.
The rollout of this new EV plan for Stellantis and the Chrysler brand, in particular, will take shape with the first model to roll out, a production car based on the Chrysler Airflow concept. Even if this electric vehicle is coming soon, it won’t arrive until 2025. And let’s not forget the promised madness of what this Dodge EV concept will be.
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