The DeLorean is an iconic vehicle – stainless steel bodywork, gullwing doors – and perhaps the most famous movie car of all time. It’s also a brand name that many people have tried to resurrect over the years, with varying degrees of success.
So you’d be kicking yourself if you thought you were traveling back in time (yuk yuk) when you saw a headline claiming the DeLorean was about to be reborn as an electric vehicle and thought, “I don’t haven’t read this already? ”
To recap: the company that owns the branding rights and supplies parts to the many thousands of vintage DeLorean sports cars still in existence announcement that it will unveil an electric concept car at the Pebble Beach Concours d’Elegance in August. He also revealed a teaser image showing off the taillights.
The DeLorean Motor Companywhich is based in Texas, began teasing the reveal earlier this year, launching a social media campaign in February with the tagline “The future was never promised,” which, for a car that’s mostly paired with a time travel movie, seems like a huge whiff.
We’ve been down this road before. The company released a teaser video in 2016 promising a reborn DeLorean – but nothing came of it. In 2019, a group of Stanford scientists realized an autonomous DeLorean making donuts, which was fun but also reminded us of what we had missed. This latest version could also disappear in a cloud of smoke (or steam) if we are not too careful.
This reimagined version of the original DMC-12 (which is the real name of the vehicle that most people just call “The DeLorean”) will be a concept car, which is a polite way of saying “vaporware”. There is no indication that the current DeLorean company has the money or the manufacturing ability to start producing electric versions of classic John Z. DeLorean coupes.
The company scored a victory last year when the National Highway Traffic Safety Administration gave the green light to low-volume production of vintage car replicas, meaning there’s a better chance we’ll get new ones. DMC-12 replicas before the electrified DeLorean hits the road.
That said, the DeLorean Motor Company seems ready to milk this sucker for all it’s worth. Not only is the company planning to park its unmistakably bomb-like electric vehicle on the Pebble Beach lawn, but it’s also planning three days of “activations and events” to generate hype ahead of the reveal. The official reveal will take place on August 18.
But before you start dusting off your puffy ’80s vests and Nike high-tops, it’s worth noting that DeLorean says she works with Italdesign, a prestigious Volkswagen-owned design boutique.
Not only that, but the DeLorean company is run by Joost de Vries, a former executive at Karma, the Chinese automaker, which produced petrol and IP-based hybrid vehicles bought from bankrupt Fisker Automotive.
What happens when you combine the parent company of Audi and Lamborghini, which is working on its own range of electric vehicles based on the flexible MEB architecture, with a company that owns the trademark rights to a vehicle iconic (if problematic)? We might just need to speed up to 88 mph to be able to reach into the future and find out.